Successful marketing in today's business world is as much about having a solid digital and sustainable marketing strategy as it is about communicating a brand that conveys values of responsibility, ethics and sustainability. The course is aimed primarily at small and medium-sized companies to tackle a coherent, integrated digital and sustainable marketing, despite all resource scarcity. We look at the current issues in digital marketing and give you the knowledge and tools to address them from a strategic and practical perspective.

Based on understanding consumer behavior, key activities, success factors, and KPIs, you can sharpen your business strategy and conduct a digital marketing checkup. For your strategic focus, we consider your business goals to define an online value proposition and to develop the digital and sustainable approach with the right marketing tactics. You also get the basis knowledge on developing an activity plan and monitoring their results.

As a graduate of the course, you will get a holistic view of what digital marketing means, so you can use it in all areas of your business life.